We went for a quick shopping trip to Lowe's in Lincolnwood, Chicago to visit the tools area.
This is the store with the cardboard display of ToughBuilt hammers on sale, and a full stock of tools and accessories from ToughBuilt. This trip the tools section was underwhelming. There were fewer ToughBuilt items on the shelf, as many had been cleared out on clearance, and others were sitting, waiting to be sold at an already lower price. The knee pad display of four SKUs was a little under-stocked, and had a glove in the box atop knee pads. The screwdrivers and knives took up a good amount of display area, but had many yellow 'clearance' stickers. I do not recall seeing any ToughBuilt levels, tape measures, or larger items like saw horses, tables or mitre saw tables. There was (the same) one whole room 360 degree level at the same marked down price of $399 from $499. There were a few things that were full price and stocked: Phase 1 of StackTeck mobile storage. It was a full display, at full price, but we didn't see many of the phase 2 items. Saws Hammers ClipTech fasteners and pouches Massive Mouth tool totes and rolling tool bags (with a new DeWalt competitive bag priced $20 higher) Competitive Notes: 1. DeWalt bags to match up with ToughBuilt were new in this store. They were nearby the ToughBuilt display. 2. Flex was moved away from StackTech, and Craftsman red boxes were closer. Those are significantly cheaper (say 50%) and so that is the consumer choice. Flex is moved aside, but was still full price. 3. Nobody had really added stock to their displays. The place looked a little under-stocked. 4. Saw horses are still an issue, and we saw maybe 4 BORA competitive metal saw horses, as well as a bunch of cheaper plastic ones. This was not a very reassuring trip. We hope that we will see a new set of ToughBuilt products soon. Jeffrey Cohen President, US Advanced Computing Infrastructure, Inc. We are long the common stock.
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Stock Market BLOGJeffrey CohenPresident and Investment Advisor Representative Archives
January 2025
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